To effectively market to Hedera HBAR retail investors, you need to do what your competition does, but do it better—this is what we call “being first second,” a top rule in the marketing playbook. In the case of competing networks like Solana, Ethereum, or Binance Smart Chain, they’ve established a robust presence with hundreds, if not thousands, of YouTube tutorials on how to create cryptocurrencies on their platforms. These videos are driving significant traffic, which clearly indicates a high demand for this type of content. Surprisingly, a quick search reveals a glaring gap—there’s not a single video on how to create an altcoin or meme coin on the Hedera network. As a result, everyone searching for this content ends up building their cryptocurrencies on competing networks, which are, not coincidentally, experiencing notable growth.

The strategy is simple but powerful: cater to this audience and create a snowball effect. These cryptocurrency creators are not just developing coins; they are also promoting their coins, which in turn promotes the networks they’re built on. By necessity, their promotional efforts drive the demand for the network’s native coin since it’s required for transactions and swaps. In essence, these YouTubers are unintentionally becoming an army of marketers for these networks.

In Hedera’s case, or rather, the community’s case, the focus should be on producing professional, high-quality tutorials. This effort should involve stakeholders like HashPack, SaucerSwap, or any organization that stands to benefit from an influx of coin creators. There’s a need for a substantial push to produce how-to content on creating a cryptocurrency on the Hedera network, including best practices, theoretical foundations, and marketing advice for these newly minted coins.

Another critical point is the importance of targeting every conceivable keyword phrase. When thousands of people are searching for content on how to create a cryptocurrency, they might use varying phrases—some might search for “how to create my own cryptocurrency,” while others might look for “how to create a meme coin cheap” or “how to create a successful meme coin quickly.” The sheer number of possible search phrases is vast, and ideally, every one of these should be targeted by content creators on YouTube.

Moreover, building a community to support these efforts is essential. Video creators should engage with the Hedera community, encouraging them to share their content and link back to it from their personal sites or social channels. This not only helps the videos rank higher on Google and YouTube but also amplifies their reach.

This approach is just one aspect of a broader strategy—emulating what the competition does, but executing it better. If the Hedera community can’t rally together to achieve this relatively straightforward goal, it’s hard to see how they’ll compete on a larger scale.